United Association of Union Plumbers and Pipefitters (UA) Launches Six-Figure Nonpartisan Member Education Digital Ad Campaign
National campaign focuses on key labor issues, backed by $750k.
The United Association of Union Plumbers and Pipefitters (UA) today launched a nationwide member education digital campaign to better educate UA members on four policy issues central to the union: support for Project Labor Agreements, prevailing wage laws, and union apprenticeships, and opposition to anti-union Right-to-Work laws. The campaign will target the entire UA membership – more than 359,000 men and women – across the United States through a variety of digital mediums including Facebook, Twitter, YouTube, and website banner ads.
“UA members will go to the ballot box this fall to elect the next generation of leaders. It’s our job to make sure we vote for candidates who support UA issues, regardless of party affiliation,” said Mark McManus, General President of the United Association. “This digital campaign will give all UA members the tools they need to make an educated choice this fall as they exercise their civic duty as Americans.”
“To earn our vote as a candidate, you must support these core issues that impact every single UA family,” said Russ Breckenridge, Senior Political Advisor for the UA, who is overseeing this effort. “With one of the highest numbers of registered voters among the building trades unions, and with a high number actively participating in elections, the UA has a strong voice at the ballot box. This campaign will not only make sure our members have the knowledge they need to make an informed decision – it will also ensure our voice is heard loud and clear.”
The first ad, “Project Labor Agreements,” begins running today on all mediums. It will be followed by ads on prevailing wage, union apprenticeships, and anti-union Right-to-Work, respectively, in the coming weeks. The ads were filmed with UA members at Plumbers & Pipefitters Local 630 in Florida and Plumbers Local 130 in Illinois, before COVID-19 shelter at home orders were issued.